Social media marketing (SMM)

Social media marketing (SMM)

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements.


Features

  • Save time and streamline processes
  • Pre-plan and schedule content
  • Collaborate across teams and departments
  • Manage all of your social media channels from one central place
  • Listen and monitor social channels for mentions and opportunities for engagement
  • Ensure engagements receive timely replies from the right person within the organization
  • Manage paid and organic social efforts from one dashboard
  • Easily manage access to social channels, ensuring that only approved messaging gets shared
  • Find leads and identify buying signals
  • Manage campaigns—across channels—from one place
  • Access comprehensive insights in order to prove the ROI of your business’ social efforts
  • Remain compliant
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