Ecommerce Website Designing
The best marketing tool you can have is the best e-commerce web design. In Profit by Digital, shopping cart software makes e-commerce website surprisingly simple. Ecommerce Web design must appeal not just to visitors, but to the search engines that will evaluate its content and assign.
E-commerce is big business and has been for a long time. While e-commerce sites were once treated with suspicion by many internet users, it’s become as common as checking email. While I’m sure there are some internet users out there who have never made an online purchase, they’re getting rarer by the day. As a designer, you can’t afford to ignore good e-commerce design. While the design process for an e-commerce site isn’t terribly different from the process for any other kind of site, there are some additional things to consider and to figure out prior to actually designing and throughout the process until (and after) launch. First of all, if it’s an established product line or store, then there are likely already going to be a lot of design constructs in place.
THINGS EVERY ONLINE STORE NEEDS
A lot goes into building a successful online store, but there are three key elements that every site needs:
Trustworthiness: every e-commerce site out there needs to build a sense of trust among shoppers. If a shopper doesn’t feel like the site (and the merchant by association) is trustworthy, they’ll take their business elsewhere.
Simplicity and ease of use: an online store needs to be simple in the way that it functions, if not in the design itself. At no point should your shop be left wondering what to do next.
Transparency: transparency goes hand-in-hand with trustworthiness, but it goes further. Transparency means you need to make sure that things like contact information and the merchant’s policies for things like shipping and returns are easy to find. It can also be tied into things like customer reviews on the site, and openly addressing any criticism that may come the merchant’s way.
Make sure that these three things are incorporated into every e-commerce site you design, along with the following best practices.